Introduction

The essential elements of information in a business plan presented in plain English. This document and the corresponding presentation is intended to help people who do not have a business background or business plan writing experience and want to develop a business plan.

It translates the "business speak" in the books into plain English and describes the contents of a business plan in terms of simple common sense questions which must be answered to describe a business and its business model.

Target Audience: First time business plan writers or people who want to increase their skills at writing business plans. People who want a sanity check for their business plan to make sure that they have addressed everything required to model their business.

Feedback is encouraged.


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